A radical revolution in showbiz awards took place today when the National Academy of Television Arts & Sciences unveiled the nominees for the first Emmy Award ever bestowed to original entertainment programming created specifically for iPods, mobile phones, PDAs and computers. Out of 74 entries, 6 emerged as finalists, including AOL's coverage of the Live 8 concerts plus one of the new short "Mobispodes" created weekly for "24" fans.
The winner will be revealed on April 22 at the Daytime Emmys' Creative Arts banquet held at the Marriott Marquis in New York. Similar Emmys for new original content developed for broadband transmission will be awarded at the Sports Emmys on May 1 and, later in the year, at separate ceremonies honoring news and business programs.
All of those TV genres are the realm of the New York-based academy (NATAS), which is separate from the L.A.-based Academy of Television Arts & Sciences (ATAS) that honors primetime programming and is sometimes involved in lawsuits with its east coast sibling over TV turf. So far ATAS is taking a cautious approach to see how these new awards are handled by NATAS before it responds to the oddity that an offshoot of primetime's "24" is competing at the Daytime Emmys. If the TV academies clash in court again, there may not be a successful resolution since the old primetime/daytime definitions don't apply. iPod programs are summoned on demand, not telecast at certain times of day.
Read more about the nominees — and even see their videos — by clicking here.
Photo: TV's golden girl is trying valiantly to embrace new media technologies.
(Original illustration for the L.A. Times by Tom O'Neil)