The Daytime Emmys are like vampires
The Daytime Emmys are turning into a real soap opera! Like many a TV daytime-drama character, they're back from the grave! CBS just announced that it will telecast the awards show from Los Angeles next June 15.
Earlier this year the 33rd annual kudocast was aired by ABC, which swooped in to rescue the show at the last minute when NBC declined to the air it, marking the first time that a network ever refused its turn in the "wheel deal" rotation that governs TV's top awards. NBC had good reason to snub the Daytime Emmys since those awards usually shun its top-rated soaps like "Day of Our Lives," which are considered too frothy, frivolous, campy and teen-skewing by snooty, older members of the daytime TV industry. It may seem odd, but, believe it or not, snobbism is rife in the TV genre specializing in evil twins, adultery, drunkenous and demonic possession.
NBC also turned down the awards show because of increasingly low ratings. ABC intervened and accepted the show on the condition it move to Los Angeles for the first time ever. The TV academies agreed , having no other choice. ABC rewarded them by planting the show at the Oscars' Kodak Theater and investing heavily in the kudocast and its promotion, hoping to hike its profile. But, alas, ratings slipped again. Only six million viewers tuned in, down 20 percent from the previous year. Since then rumors have soared that none of the Big Three broadcast channels may want it anymore. But now CBS has stepped up and also insisted that the kudocast return to Los Angeles.
Strangely, the Tiffany network is keeping the awards show on a Friday, one of the lowest-rated nights of the TV week. And it moved the telecast out of May sweeps period to mid-June. No explanation is given.



