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Hey, kids! Thank Rosie & Justin for your awards!

March 25, 2007 | 11:18 pm

TV Week has a good article offering a look back at the Nickelodeon's Kids' Choice Awards, which will be telecast this Saturday, March 31. (CLICK HERE)


Now celebrating its 20th anniversary, "The Kids' Choice Awards originally were a modest conceit," notes TV Week. "Nickelodeon in 1987 launched the Big Ballot, a national poll of kids' choices, and that poll blossomed into an award show. The Kids' Choice Awards in the following years evolved into a bigger and bigger production, and now more than 25 million children cast their votes each year.

"For Nickelodeon, the show's success increased dramatically when Rosie O'Donnell become the host in 1996. She continued in that capacity for a record seven shows."

"In large part, Rosie's devotion to the show and her willingness to help grow it and help book it, put the show on the map," says producer Bob Bain. "She was very much responsible for taking this show to the next level, to what it has become. I found her extremely easy to work with, and appreciate that she's got a real connection with the kids."

Photo: Frequent host Justin Timberlake holds up his prize for beating Hugh Jackman in the celeb burping contest at last year's Kids' Choice Awards. It was his second victory in the category. He returns as host again this year. (Nickelodeon)