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TV ratings rally for Day Emmys

June 17, 2007 |  8:33 pm

One year after the Daytime Emmys moved to Los Angeles from New York in a desperate drive to reverse its sagging fate, the kudocast finally found a classic Hollywood happy ending.

Last year, the show's TV viewership dropped 20 percent from the previous year and there were industry whispers that there may be no saving the gala that's suffered a Nielsen freefall ever since Susan Lucci won in 1999.

PullquoteHowever, now Variety reports good news about Friday's show: "The Daytime Emmy Awards on CBS got a bit of a boost, averaging a 2.0/7 in 18-49 and 8.3 million viewers overall in the Nielsen prelims — up from last year on ABC (1.7/6 in 18-49, 6.08m) and the largest aud for the kudocast in three years. Show got a nice lead-in from the final Bob Barker-hosted episode of 'The Price Is Right' (prelim 2.2/9 in 18-49, 8.7 million), a repeat of the daytime episode from Friday. Kudocast marked the first time in 15 years that the Daytime Emmys, which have typically aired in the May sweep, were pushed back to June."

CBS — thanks largely to its Emmycast — won Friday night, averaging a 5.8 rating/ 11 share, soundly beating second-place NBC (3.8/7) and third-placed ABC (2.7/5).

The first award of the night was a metaphor for Emmy's rally from the grave as it hailed the return of Genie Francis — Laura of "General Hospital's" Luke and Laura fame — from one of those notorious soap-opera comas. Fans cheered her victory as best supporting actress wildly because it meant that the star who arguably portrays the genre's greatest lover (her character's wedding to Luke in 1981 is still the highest-rated event in daytime TV history) finally got some Emmy love.

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(Photo: AP)

Meantime, costar Anthony Geary (as Luke) has won FIVE as best lead actor, but lost Friday night to Christian LeBlanc ("The Young and the Restless").

"I have waited 31 years for this moment," Francis roared at the podium, triumphant at last.

Backstage she told reporters: "I can't believe that they actually called my name! I really thought that I was all done. Who would've thought that a little four-week visit — after I really had wrapped up there — would produce an Emmy? After years and years and years of working year round! It's water from the moon!"

The win was one of several dramatic award results in the soap races. Another was an unprecedented tie for best drama series by two of the four nominees considered longshots by pundits: "Guiding Light" and "The Young and the Restless."

Many Emmywatchers expected the big win of the night would be "The View" claiming its first-ever victory in the host category following a breakout year when Rosie O'Donnell's shenanigans made the chat show, literally, the talk of daytime TV. But Ellen DeGeneres claimed the hosting prize for a third year in a row and won best talk show a fourth consecutive time.

"This was the year ('The View') should have won," DeGeneres confessed to reporters backstage. "I want to see people happy. I don't want to take something away from them. I wanted to acknowledge Rosie because she has done a lot."

DeGeneres' dual victories marked a rare defeat by O'Donnell in either category. Previously, "The Rosie O'Donnell Show" won the host award six times and best talk show five times between 1997 and 2002. Many Emmy experts believe that there's a strong voter preference for solo-host programs over multiple-host shows.

Backstage, retired "The Price Is Right" host Bob Barker — who claimed his 19th trophy on Emmy night — said O'Donnell could return to daytime TV in his old job.

"She told me she loved 'The Price Is Right' and wanted to host it one day," he said. Referring to the game show's producers, he said, "I believe they're going to have a meeting with Rosie."

But it was Paris Hilton — not nominated in any category — who dominated most backstage celeb banter. One by one, the stars who stopped by the press room were quizzed about what they thought of the imprisoned primetime TV reality star.

When DeGeneres was asked if she'd like to have Hilton as a guest on her chat show, she replied, "Absolutely! And I'm gonna quiz her on if she read 'The Secret' or not. I'll actually ask her some passages."

DeGeneres said she's most curious to probe Hilton's recent claim that she's only been acting dim-witted in public.

"If that really was an act, if she really was playing dumb, then what does that say about our society that we're celebrating someone who's successful because they're not smart?" DeGeneres asked. "I just think it's a bad sign and she shouldn't contribute to that. It's amazing if that was an act the whole time!"


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I wish they would bring Laura back to GH, I'm tired of the teasers between that characters returns and abrupt exits. I wish ABC would fish or cut bait because this is getting old. Of course, I don't have to watch GH, do I?



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