Grammy wins pay off with CD sales jump

"The Grammy Awards will provide significant boosts for several telecast performers and winners," reports Variety.com. "Album of the year winner, Herbie Hancock's "River: The Joni Letters," is expected to rise about 150 slots into the top 10. Amy Winehouse, who won five trophies and whose performance in London was shown via satellite, is looking at a return to the top 5. Winehouse's "Back to Black" has also benefited from an advertised Best Buy sale price of $7.99. Alicia Keys' "As I Am," the annual Grammy nominees disc, Robert Plant and Alison Krauss' "Raising Sand," the Wow Gospel compilation, Rihanna's "Good Girl Gone Bad" and Foo Fighters' "Echoes, Silence, Patience & Grace" are all experiencing considerable Grammy-related upticks. "

In general, after artists win a Grammy on the TV show and also perform, their sales jump 33% in the following weeks.

Others have had much bigger hike — like the Dixie Chicks. By early 2007, sales of CD "Taking the Long Way Home" and single "Not Ready to Make Nice" had dropped dramatically after debuting the previous May. But after the music won five Grammys in February 2007, including album and record of the year, sales of the CD quickly jumped 714%, zooming from No. 72 to No. 8 on the Billboard chart (103,000 copies sold the week after the Grammys, compared with only 12,700 the previous week). After "Not Ready to Make Nice" won Record of the Year, it rocketed to number one as the song most downloaded at iTunes.