On with the show: ABC launches Oscarcast promos
Good news that this writers strike may be settled soon. ABC has already launched promos hyping the Oscarcast to take place on Sunday, Feb. 24. Billboards. Newspaper ads. TV and Web ballyhoo. You can catch a few examples of the latter at the Oscars TV website, Oscars.com. The two spots already produced are chock full of celebrities, with snippets of some of the more memorable speeches of yore.
The first focuses on the spectacle that is the Oscars, with shots of exuberant winners like Roberto Benigni and Halle Berry intermixed with lots of star-studded standing ovations. The other ad centers on the two words heard most often on the Oscarcast -– no, not the bleeped ones uttered by the losers but "thank you." Among the more emotional recipients are Charlize Theron and Reese Witherspoon (Nicole Kidman almost manages to unfreeze long enough to shed a tear), while Ben Affleck and Matt Damon are among the more enthusiastic.
Don't confuse this Oscars.com website, which celebrates the annual Oscarcast with loads of frivolous features like fashion reports, with the more serious-minded Oscars.org website maintained year-round by the academy. Over there you can read all about the various other worthwhile activities of the academy, including screening series and educational initiatives.