Burnett bashes the Oscars as less relevant than MTV

Mark Burnett — producer of "The Apprentice" and "Are You Smarter Than a Fifth Grader?" — has been rehired to produce the MTV Movie Awards on June 1 after reaping a 3.5 rating in the key demo of 12- to 34-year-olds in 2007 (up 9% over 2006).

"I'm looking forward to incorporating the viewers more than ever before because I consider the MTV Movie Awards to be the most relevant movie award show in America today," Burnett said. "This show honors the movies that millions of young Americans go to see. We will again highlight the interactive culture that is young America."

"Ouch!" cried the editors of Broadcasting & Cable. "Though it isn’t like the Oscars haven't been accused of lifting material from the MTV Movie Awards in the past. The Oscars never did those clever/kinda funny film montages featuring the host until after MTV had them down pat."