Following the well-received Cannes filmfest debut of Woody Allen's "Vicky Cristina Barcelona," the marketing whizbangs at the Weinstein Co. have pushed the theme of the film — three is definitely not a crowd. The only question unanswered in the new trailer is just which of the four stars — Javier Bardem, Penelope Cruz, Scarlett Johansson, and Rebecca Hall — end up forming the three sides of the triangle.

Regardless of the answer, as our pals at New York mag's always readable Vulture column remind us, Allen was wary of this strategy from way back. Though he told Entertainment Weekly in the spring, "People who come and expect those exaggerations are going to be disappointed," the new trailer tells a very different tale. And with buzz building for the picture due to open Stateside on Sept. 5, can Allen, whose last film "Cassandra Dreams" grossed less than a million, afford to quibble with what looks like a winning strategy?

When Envelope contributor Pete Hammond saw the pic at Cannes he declared "Vicky Christina Barcelona" to be Woody Allen's "funniest film in years" and said that "absolutely hilarious" Penelope Cruz is a shoo-in for an Oscar nom in the supporting slot. READ MORE.