MTV Video Music Awards: Pussycat Dolls will beat Britney Spears and the Jonas Brothers for top prize
I think that our two music kudos prophets — David "Guru" Schnelwar and Darrin "DoubleD" Dortch — have correctly forecast the winner of this MTV Video Music Awards category.
What's strange about the nominees for video of the year is that, because MTV let fans pick the lineup on line, there are no options with artistic cred for the voters (who are a hodgepodge of media hipsters chosen scattershot by the network) to choose.
Past winners usually have that: Green Day's "Boulevard of Broken Dreams" (2005) and Outkast's "Hey Ya!" (2004). I would argue that even Panic at the Disco's "I Write Sins not Tragedies" (2006) was artistically valid, even great, but music critics would disagree furiously and they got nasty with MTV when that won, blaming its victory on the fact that it was the only time fans got to choose that winner on line. Afterward, MTV went back to its old system having winners chosen by its mysterious gang of industry hipsters. Usually, nominees are too. It'll be interesting to see if MTV has the hipsters take over the nominating list again next year. As of now, Internet fans are only picking the winner in the race for best new artist.
I think we learned a lot about voting trends last year when Rihanna / Jay-Z — deservedly — won for "Umbrella." Rihanna has a bit of cred in the industry as a "serious" artist, so the win wasn't lambasted. Her overt sexuality probably helped.
This year, absent of any nominees having cred, the Pussycat Dolls at least gyrate, grind and wink like Rihanna, giving them the Cool Factor.
Now let's hear the views of our two music sages:
VIDEO OF THE YEAR: DOUBLED'S PREDIX
1) Pussycat Dolls, "When I Grow Up"
2) Chris Brown, "Forever"
3) Jonas Brothers, "Burnin' Up"
4) Britney Spears, "Piece of Me"
5) The Ting Tings, "Shut Up and Let Me Go"
Firstly, can I just say that these have to be the worst group of nominees I have ever seen? Many agree that the Ting Tings have the best video here, but that's irrelevant. The "best" video never wins this category. Plus, the Ting Tings are too low-key to win the big prize.
I think the other four are definitely in this race. Brown has had a huge year; he’s had the kind of year that probably warrants a win here. It only helps that "Forever" is currently the No. 2 song in the country. The Jonas Brothers are also having a tremendous year. Currently, they have THREE albums in the top 10 of the Billboard 200 and that includes a No. 1 album. Britney is way overdue to win a VMA, but if she didn't win for her bigger (and better) videos then she probably won't win now. The Pussycat Dolls (and Chris Brown) are heavily nominated this year. The Dolls are the most nominated act and I think they're the slight front-runners here. Plus, "When I Grow Up" is still growing at radio. The Dolls will win. I’m fully prepared to be proved wrong, though.
VIDEO OF THE YEAR: GURU'S PREDIX
1) Pussycat Dolls, "When I Grown Up"
2) Chris Brown, "Forever"
3) Britney Spears, "Piece of Me"
4) The Ting Tings, "Shut Up and Let Me Go"
5) Jonas Brothers, "Burnin' Up"
MTV has finally spoken and gave the Pussycat Dolls four additional nominations in addition to the two fan-selected nominations.
I think the Pussycat Dolls will win.
If Justin Timberlake and Usher could not win in this category previously, I doubt Chris Brown can.
MTV might want to award Britney for last year's fiasco and to get themselves headlines and ratings.
The Ting Tings have the best music video of the five but that does not mean it will win.
But "Shut Up and Let Me Go" is very similar to The White Stripes' "Seven Nation Army."
Past examples of better music videos losing are:
1995 - TLC's "Waterfalls" beat Weezer's "Buddy Holly"
2000 - Eminem's "The Real Slim Shady" beat Red Hot Chili Pepper's "Californication"
2001 - Christina Aguilera, Lil Kim, Mya & Pink "Lady Marmalade" beat Fatboy Slim's "Weapon Of Choice"
2003 - Eminem's "Without Me" beat The White Stripes' "Fell In Love With a Girl"
The Jonas Brothers were the first artists announced to perform on the telecast. So that might be an indicator.
(Photo: Universal International)