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Britney Spears + Russell Brand = Boffo MTV VMA ratings

September 10, 2008 |  2:37 pm


Combining the unknown British comedian Russell Brand with the seemingly never overexposed Britney Spears paid off for MTV as Sunday's airing of the VMAs pulled in record numbers for the network.

As per this report in Broadcasting & Cable, "When the simulcast on MTV2 is taken into account, the VMAs delivered an 8.1 grossed rating in the demo across the two networks. All told and across the two networks during its time period, the 2008 VMAs reached more than 23 million viewers two-plus, with more than 12 million 12-34. The show was the highest-rated telecast on all of cable in the 12-34 demo this year."

These numbers represent a 15% boost from last year's hostless edition of the VMAs (best remembered for Britney's bad lip syncing) and a 41% jump from the 2006 awardscast headlined by Jack Black from Gotham.