'Emmys: Ratings are as bad as the show,' says Variety
"It was clear from the very first moments of the show, and now we have the quantitative ratings evidence that last night's Emmycast was a stinker," says Variety. "In adults 18-49, the show dropped 12% from last year, which was nothing to cheer about ratings-wise, to an average 3.8 rating/9 share, according to Nielsen prelims. All those stars and the Emmys couldn't even muster a 10 share? Wow.
"In viewers, the three-hour ABC telecast averaged 12.2 million, down 6% from last year's 13.1 million. Viewership declined as the night went on and the most high-profile trophies were handed out. It peaked from 9-9:30 p.m. at 13.2 million, but by 10 p.m. it was down to 12.1 million, and by 10:30 it was 11.9 million. That's rejection, folks." READ MORE



