The Academy of Country Music Awards attracted 3 million more TV viewers than last year, according to early Nielsen data. The CBS telecast snagged 14.8 million viewers tuning in to see performances and wins by Carrie Underwood, Taylor Swift and Sugarland, which marks its largest audience since 1998.
The 44th annual ACM Awards did particularly well in the choice demographic span of 18- to 49-year-olds, scoring a 3.8 rating/10 share. That's a 31% increase.
These Nielsen results reflect the recent uptick in TV viewership of award shows. Last month, the Oscars drew 36.9 million viewers — that's a 13% jump from the previous year (31.76 million). The Grammy Awards fended off a trend of declining viewership, scoring 19.7 million viewers, which was an increase of 2.5 million viewers over 2008.
Photo: Associated Press