Black Eyed Peas could be Grammy starters with 'The E.N.D.'
The Black Eyed Peas return with "The E.N.D." – their first disc of new music in four years. Reviews ranged from rave to pans for the hip hop group's fifth studio album. The album's acronym stands for "The Energy Never Dies" and the Black Eyed Peas have proven unstoppable as of late. The first single "Boom Boom Pow" has been a smash hitting the top of the charts across Billboard. And such success will no doubt mean sales of "The E.N.D." start off well.
Ann Powers of the Los Angeles Times thought the album, "is more accomplished and more confounding than any of the foursome's previous efforts. It's likely to dominate radio and the Internet this summer, its sharp flavors simultaneously driving listeners nuts and drawing them back." And Steve Jones of USA Today said, "It's a rhythmically futuristic milieu where life and love's troubles can be forgotten with the help of a rumbling bass line and a turn on the disco floor. Starting with the robotic thump of first single 'Boom Boom Pow,' the Peas unleash a steady stream of quirky, bubbly funk."
However for Joey Guerra of the Houston Chronicle, "There’s nothing, in fact, we haven’t heard in far superior versions from Kanye West, Justin Timberlake and even Timbaland. And the AutoTune. So much AutoTune. But instead of using it as an unexpectedly emotional tool (West’s '808s & Heartbreak'), the Peas simply wear it like so much unnecessary bling. Four-minute songs feel twice as long, and everything starts to sound unemotional and cold."
The Black Eyed Peas have won three Grammy Awards out of 10 nominations. Twice in a row they earned the Grammy Award for best rap performance by a duo or group for "Let's Get It Started" (2005) and "Don't Phunk With My Heart" (2006). And in 2007 they won best pop performance for a duo or group for "My Humps."
But they lost their two bids for the prestigious record of the year prize. In 2004 "Where is the Love" – their collaboration with Justin Timberlake – was bested by Coldplay's "Clocks." And in 2005 "Lets Get It Started" was edged out by the Ray Charles and Norah Jones duet "Here We Go Again."