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'Daytime Emmys will go on' … and with a new voting system

March 18, 2010 |  1:06 pm

"Daytime Emmys will go on, but on which network remains a question," says Variety. "The New York-based National Academy of Television Arts & Sciences is in negotiations with at least two networks, according to sources. What is likely is that the ceremony will air June 27 (a Sunday) in the West, likely at the Las Vegas Hilton."

Emmy 19

That's good news because some cynics claimed that the award show might not find any telecaster after its precipitous Nielsen fall in recent years. Back in 2000, the awardscast drew 13 million viewers on ABC. In 2008, it drew just 5.4 million on the same TV network. When it moved to cable last year, landing on the CW, it was seen by merely 2.7 million.

"The program didn't even manage a 1.0 rating among adults 18-49, squeaking out an anemic 0.6/2. Among adults 25-54, the show did just a bit better at a 0.8/2," adds Variety.

Variety also reports that the Daytime Emmys have changed the voting system used to determine who prevails in the acting races.

"The previous procedure included a pre-nomination process in which each soap opera selected two (occasionally three) actors for each performing category," notes the trade paper. "Then, those performers would submit a reel of their work to determine who the final nominees (and winners) would be.

"But for the 37th annual Daytime Emmys, any actor who wanted to throw his or her hat in the ring could do so -- leading to a first round of 89 'pre-nominees' in 2010. This has made the process more equitable -- in theory."

Photo: NATAS

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