"Not a great night for Ricky Gervais fans," sighed Mary McNamara in the L.A. Times after the British gadfly hosted the Golden Globes in January. In fact, he performed so poorly that she predicted "Gervais will probably not be hosting the Oscars any time soon."
The reason may be the hike in TV viewership for this last show — up 14% from the previous year (16.9 million compared with 14.9 million in 2009). But was that really the result of Gervais at the helm? The last Globes received an added marketing push on many fronts — including Facebook and other new media — while it also went live on both coasts for the first time ever.
The Hollywood Reporter said Gervais was "disappointingly toothless" as he "tackled predictable subjects," making "few inspired" jokes.
Afterward, he seemed to admit defeat, promising, "I'm not going to do this again."