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NBC Universal Studio stages Emmy campaign in the round

May 18, 2010 | 10:51 am

NBC Emmy Box

The recent trend in Emmy campaigning has been toward sending spare, conservative DVD boxes to TV academy members. But that doesn't mean all contenders have abandoned showbiz pizzazz. NBC Universal Studio just shipped an attention-fetching round package that's also spare, efficient and eco-friendly. Inside, DVDs are featured in circular sleeves that fan out for easy access. When each disc is plucked out, there's a zippy quote from the show underneath. Example: Under the "30 Rock" DVD reads: "We'll trick those racecar-loving wide-loads into watching your lefty homoerotic propaganda hour yet." That's a line uttered by Jack Donaghy (Alec Baldwin) in the season four premiere as he presses Liz Lemon (Tina Fey) to find viewers to watch her comedy series "TGS with Tracy Jordan."

Below: A breakdown of what's inside. Note: While most DVDs feature NBC shows, Universal also produces programs like "House M.D." that airs on Fox.

"Community" — "Pilot," "Introduction to Statistics"
"Friday Night Lights" — "The Son"
"Heroes" — "Brave New World"
"House M.D." — "Broken"
"Late Night With Jimmy Fallon" – (Glee Club-6 Bee, Cell Phone Shoot-Out, Double Dutch with Rosario Dawson, Hits Medley from the New Kids on the Block)
"Law & Order" — "Memo From the Dark Side"
"Law & Order: Criminal Intent" – "Broad Channel"
"Law & Order: Special Victims Unit" — "Hardwired"
"Mercy" — "Can We Get That Drink Now?"
"New Year's Eve With Carson Daly" – Dec. 31, 2009
"The Office" — "Niagra"
"Parenthood" — Pilot
"Parks and Recreation" — "Practice Date," "Hunting Trip"
"Saturday Night Live" – Jan. 30, 1020 (host Jon Hamm, musical guest Michael Buble)
"30 Rock" — "Dealbreakers Talk Show #0001," "Anna Howard Shaw Day"
"The Tonight Show With Jay Leno" – March 4, 2010 (guests Matthew McConaughey, Grett Favre, Lifehouse)
"Trauma" — "13"

Photo credit: Tom O'Neil

RELATED LINKS

Inside the A&E and BIO. Emmy campaign box

Inside Comedy Central's Emmy box: Stephen Colbert declares war on Jon Stewart

Let's peek inside HBO's Emmy campaign box

Again, Showtime ships the first campaign box to Emmy voters

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