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When is the best time to ship a DVD screener to Oscar voters?

June 29, 2010 |  9:32 am

I was dishing with one of the top Oscar consultants Monday about successful DVD campaign strategies in the recent derby. Now that the winners are known, it's fascinating to look back at Gold Derby's calendar that recorded when the DVDs landed in the mailboxes of Oscar voters. (Note: This list just cites the screeners sent to all members of the Academy of Motion Picture Arts & Sciences. Some other screeners were sent just to specific branches.)

Oscars DVD Screeners

JAN. 22, 2010 —  "Avatar"

DEC. 31, 2009 — "The Hangover"

DEC. 28 — "Sherlock Holmes," "The Lightkeepers"

DEC. 24 — "The Blind Side"

DEC. 18 — "Crazy Heart," "The Princess and the Frog," "Broken Embraces," "The Last Station," "The White Ribbon," "Tyson"

DEC. 15 — "Nine," "Fantastic Mr. Fox," "Monsters and Aliens"

DEC. 12: "Me and Orson Welles," "Loss of a Teardrop Diamond"

DEC. 11: "Invictus," "Star Trek," "The Lovely Bones," "Up in the Air," "Creation," "Inglourious Basterds," "The Road," "A Single Man"

DEC. 10: "Public Enemies," "It's Complicated," "This Is It," "Cloudy with a Chance of Meatballs"

DEC. 7: "Harry Potter and the Half-Blood Prince"

DEC. 5: "Brothers"

DEC. 4: "Capitalism: A Love Story," "The Men Who Stare at Goats"

DEC. 3: "The Hurt Locker"

DEC. 1: "Precious," "Bruno"

NOV. 27: "Where the Wild Things Are," "The Informant!," "Two Lovers," "Funny People"

NOV. 25: "District 9," "Julie & Julia," "Pirate Radio," "Away We Go," "Taking Woodstock," "A Serious Man," "Coraline," "Up," the animated feature "9," "The Boys Are Back"

NOV. 17:  "(500) Days of Summer," "Bright Star," "Young Victoria"

NOV. 16: "An Education," "The Messenger"

NOV. 6: "The Stoning of Soraya M."

OCT. 26: "Coco Before Chanel," "Whatever Works," "The Damned United"

OCT. 8: "Anvil!"

Image: Tom O'Neil

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