TNT's Emmy campaign mailer: packed with drama
Up until a few years ago, TNT was a major Emmy player primarily in the TV movie and miniseries races, with entries like "Door to Door" (best TV movie, 2003) and "Joseph" (best miniseries, 1995). Nowadays the network's tag line -- "We Know Drama" -- means focus on regular series. Inside its Emmy DVD mailer is ballyhoo for six weekly shows.
The campaign package shipped to 14,000 members of the TV academy is an elegant, simple booklet with a white cover and, inside, mint-green pages full of media quotes. For example, USA Today hails "The Closer" as "one of cable's best shows" and cheers "Men of a Certain Age" for offering "real life captured in art."
"The Closer" was one of TNT's first successful drama series, reaping nominations for Kyra Sedgwick as best lead drama actress every year since it was launched in 2005. "Men of a Certain Age" is the network's best Emmy hope among its newer series because it features past multiple Emmy champs Ray Romano ("Everybody Loves Raymond") and Andre Braugher ("Homicide," "Thief") plus four-time nominee Scott Bakula ("Quantum Leap"). The Los Angeles Times calls it a "miraculously good show about a stage of life that is too often either ignored or overplayed."
DVDs inside the mailer include these episodes:
"The Closer" — "Strike Three"
"Dark Blue" — Pilot
"Hawthorne" — "Mother's Day"
"Leverage" — "The Two Live Crew Job"
"Men of a Certain Age" — "Go with the Flow"
"Saving Grace" — "Let's Talk"
"Southland" — "Phase Three"
Upper photo: (left to right) Scott Bakula, Ray Romano and Andre Braugher of "Men of a Certain Age." Credit: TNT
Lower photos: The TNT Emmy mailer. Credit: Tom O'Neil