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High-flyin' USA Network mounts really cool Emmy campaign

June 15, 2010 |  6:07 am
Usa network emmy ice cream

Here's a curious twist on the old tradition of wooing voters with free whiskey, as George Washington and Bronx politicos used to do. USA Network is doling out free ice cream to Emmy voters to remind them of the coolest shows on TV ("Burn Notice," "Monk," "White Collar," "In Plain Sight," "Psych," "Royal Palms"). Below is the schedule of its Emmy 2010 ice-cream-truck stops at key television offices.

11 a.m.-3:30 p.m.: Truck at E! Entertainment/Variety Building/SAG
4:30-10 p.m.:  Street Feast @ Americana

12-2:30 p.m.: Truck at Buena Vista & Alameda (Disney, ABC) 
3-4:30 p.m.:  Truck at Warner Bros. in Burbank
5-7 p.m.: Truck at CBS Radford (Art Directors Guild/Costume Designers Guild nearby)

11 a.m.-2 p.m.: Sony Studios in Culver City
2:30-5:30 p.m.: Truck at 26th Street and Colorado Avenue in Santa Monica (near MTV/Nickelodeon/VH1 and close to Game Show Network)
6:30-8:30 p.m.: CBS Television City/Writers Guild

12-1:30 p.m.: Truck near Fox Broadcasting and Fox Cable
2-4 p.m.: NBC Universal
5-9 p.m.: Truck at Barnsdall Art Park (at Hollywood Boulevard and Vermont Avenue near Prospect Studios)

USA Network has not only been the most aggressive Emmy campaigner this season, but also the most creative. Two weeks ago, it hired planes to fly campaign banners over the homes of Emmy voters who live along the Pacific Coast.

Usa network emmy flights 2
Usa network emmy flights 1

Photos: USA Network

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